Long time ago when the Philippines was under the Spanish rule, all of the cities, provinces and towns were occupied by the Spaniards. The Spaniards came to the place by chance and observe the place so they can appoint a chief administrator. The Spaniards looked for someone to ask about the name of the place.
While they are walking, they saw a man cutting a tree called paluchina. The Spaniards asked the man who is cutting a tree about the name of the place. The native doesn't understand what is asked of him. He thought he was asked the name of the tree he was cutting and he answered paluchina. The Spaniard thought this was the answer to his question. He does not understand the native language and he was unable to hear clearly the answer of the old man. He called it Lucena instead of paluchina. Since then the place was called Lucena. The Spaniards are calling "Pueblo de Lucena" in the place until the American and Japanese occupation. After the liberation, the town was given a new name New Lucena.